Hai Son commune is located at the border of Quang Ninh province, where ethnic minorities communities live for a long time with popular and rich-tradition cultural characteristics. Therefore, the locality defined community tourism will be the basement for development and cultural preservation.

There are attractive travel destinations of Hai Son commune such as Pa Nai peak, Ma Thau Son peak and sim flower hill and especially the Po Hen National Historical Site, Border Marker 1347… These are significant potentials and advantages for Hai Son to develop spiritual, community-based and experiential tourism.

With the advantageous geographical condition, Hai Son commune strived to bring into play traditional cultural values of ethnic minorities. This is also a great way to improve their income and contribute to promote the growth of local economic and social.

The commune utilized sources to create breakthrough steps in transferring economic structure and ensuring fast and sustainable development; pushing strongly the travel promotion and investment attraction; step by step gradually exploiting ecological, experience, border tourism that show local distinguished typical. It also effectively maintains tourism promotion fanpages and maximizes the use of social media platforms such as Facebook and Zalo to connect and promptly provide information to media agencies both within and outside the province, supporting the coverage, introduction, and promotion of local tourism activities.

In 4 years recently, at the beginning of the summer, Hai Son commune held the border rose myrtle festival in early May. In the last May this year, the festival was organized with the theme “Purple of the border – heritage connection”, with many interesting travel, sport, culture, performance activities that told the traditional stories of local ethnic communities. Notable highlights include the “Half Marathon 2025”; the introduction of local products, specialties, and cuisine from the mountainous region of Hai Son; sports exchange activities and traditional folk games; women’s football matches, blindfolded duck catching, monkey bridge crossing, pot smashing contests; along with various experiential activities and tours to community-based tourist attractions in Hai Son. During the two days of the festival, it attracted around 10,000 visitors and locals. In the first six months of 2025, the number of visitors to Hai Son exceeded 106,000 people.

Currently, Hai Son commune is working towards becoming a branded tourist destination, offering a wide range of tourism products and types, closely linked to community-based tourism. The goal by 2030 is for travel to truly become a key economic sector — a foundation and driving force for the locality’s sustainable growth and development. The service and tourism workforce is expected to account for 35–40% of the commune’s labor structure, and income from tourism and service activities will become the main source of income for local residents, making up over 50% of their total earnings.

Thanks to the development of community-based tourism, the quality of life for ethnic minority residents in Hai Son has significantly improved. Locals have become more aware of protecting their living environment, gradually renovating their homes and beautifying village roads and alleys. They also actively preserve and protect their cultural identity and traditional crafts.

Quang Ninh Center of Culture, Information and Tourism Promotion